Home ServicesUpdated 2026-06-22

ServiceTitan vs Workiz

ServiceTitan and Workiz both target home service businesses, but at completely different price points and complexity levels. ServiceTitan is the $245+/month enterprise platform that dominates large operations. Workiz starts at $65/month and has exploded in popularity among locksmiths, junk removal, appliance repair, and smaller HVAC/plumbing shops. If you're deciding between the two, company size and budget are the deciding factors.

TL;DR — Quick Verdict

Workiz wins this comparison with a score of 482 vs 459. Growing 1-10 person teams wanting professional operations at low cost. ServiceTitan is better if you need: established operations with 5+ trucks and $500k+ revenue.

Quick Facts — ServiceTitan vs Workiz

Winner: Workiz
ServiceTitan Rating: 4.7/5
ServiceTitan Pricing: Custom pricing
ServiceTitan Best For: Established operations with 5+ trucks and $500K+ revenue
Score: 482 vs 459
Workiz Rating: 4.4/5
Workiz Pricing: From $65/month
Workiz Best For: Growing 1-10 person teams wanting professional operations at low cost

Categories compared: AI & Dispatch Intelligence, Affordability & Value, Phone System & Communication, Ease of Setup, Marketing Attribution, Inventory Management. Analysis by the Velocity AI Insights editorial team. Last updated 2026-06-22.

S

ServiceTitan

Enterprise AI Field Service Platform

4.7
Custom pricing

Typically $245-$398/month per technician

Best For

Established operations with 5+ trucks and $500K+ revenue

Strengths

AI-powered dispatch with machine learning optimization
Pricebook AI adjusts pricing based on market data
Full marketing attribution — ad click to closed job
Advanced reporting with 100+ real-time KPIs

Weaknesses

Expensive — overkill for small teams
4-8 week implementation timeline
Annual contracts required
Steep learning curve
OVERALL WINNER
W

Workiz

Affordable Field Service for Growing Teams

4.4
From $65/month

Lite $65/mo (2 users), Standard $149/mo (5 users), Ultimate custom

Best For

Growing 1-10 person teams wanting professional operations at low cost

Strengths

Starting at $65/month — fraction of ServiceTitan's cost
Built-in VoIP phone system with call recording
Online booking with real-time availability
Inventory tracking and parts management

Weaknesses

No AI-powered dispatch (manual scheduling)
Marketing attribution is basic compared to ServiceTitan
Reporting less detailed for enterprise-scale ops
Limited pricebook optimization features

Feature-by-Feature Comparison

Scores out of 100 based on capability depth, market feedback, and implementation quality.

ServiceTitan
Workiz
AI & Dispatch Intelligence
ServiceTitan: 96vsWorkiz: 65
Affordability & Value
ServiceTitan: 50vsWorkiz: 92
Phone System & Communication
ServiceTitan: 78vsWorkiz: 90
Ease of Setup
ServiceTitan: 60vsWorkiz: 88
Marketing Attribution
ServiceTitan: 95vsWorkiz: 62
Inventory Management
ServiceTitan: 80vsWorkiz: 85

459

Total Score

Workiz wins 23 points

482

Total Score

Ready to Try Workiz?

Workiz scored 482 vs 459growing 1-10 person teams wanting professional operations at low cost.

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ServiceTitan Demo

Detailed Analysis

The Price Gap Is Real

Workiz Lite starts at $65/month for 2 users. ServiceTitan starts around $245/month per technician. For a 3-person team, that's roughly $65-$149/month for Workiz vs. $735-$1,200/month for ServiceTitan. That's a 5-10x price difference. Workiz makes professional field service management accessible to businesses that simply can't afford ServiceTitan's enterprise pricing. The standard plan at $149/month includes 5 users, VoIP, online booking, and inventory — features that would cost $1,000+/month on ServiceTitan.

Built-In Phone System: Workiz's Secret Weapon

Workiz includes a VoIP phone system with call recording, IVR menus, and automatic call-to-job creation. When a customer calls, Workiz automatically pulls up their history, creates a new job, and starts recording. This eliminates the need for a separate phone service like Grasshopper or RingCentral. ServiceTitan integrates with phone systems and offers call tracking for marketing attribution, but the phone system itself is a separate cost. For small teams where every call matters and budget is tight, Workiz's built-in phone is a genuine differentiator.

Dispatch Intelligence: The Enterprise Divide

ServiceTitan's AI dispatch is its crown jewel — machine learning that optimizes technician assignments based on skills, location, traffic, and customer history. It genuinely gets smarter over time and delivers measurable efficiency gains at scale. Workiz offers a visual dispatch board with drag-and-drop scheduling and GPS tracking, but no AI optimization. For 1-5 trucks, manual dispatch works fine. At 10+ trucks, the lack of AI optimization becomes a real bottleneck. This is the core reason companies outgrow Workiz and migrate to ServiceTitan.

The Migration Question

Many successful home service companies follow a predictable growth path: start with Workiz (or Jobber) at $65-$149/month, build the business to 5-10 employees, then migrate to ServiceTitan when AI dispatch and marketing attribution justify the premium. Workiz's data export is clean enough to make migration feasible, though you'll still lose some historical reporting in the transition. The key question is timing: migrate too early and you're overpaying for features you don't need. Migrate too late and you're leaving dispatch efficiency and marketing ROI on the table.

Our Verdict

Based on hands-on analysis across 6 categories by the Velocity AI Insights editorial team.

Choose ServiceTitan if you have 5+ technicians, $500K+ annual revenue, and meaningful marketing spend. The AI dispatch, pricebook optimization, and closed-loop marketing attribution deliver ROI that more than justifies the premium pricing. ServiceTitan is an investment in growth — it pays for itself at scale.

Choose Workiz if you're a 1-5 person team, budget matters, and you want to look professional without enterprise costs. The built-in phone system, online booking, and inventory management at $65-$149/month is exceptional value. Workiz proves that you don't need to spend $1,000+/month to run a professional operation.

The growth trigger: When you consistently have 6+ technicians in the field and spend $2K+/month on marketing, it's time to evaluate ServiceTitan. Until then, Workiz delivers everything you need at a fraction of the cost.

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