Apollo.io vs Lusha
Apollo.io and Lusha are two of the fastest-growing B2B sales intelligence platforms — both helping sales teams find verified contact data and build targeted prospect lists. Apollo positions itself as an all-in-one sales platform (data + outreach + analytics). Lusha focuses on delivering the most accurate contact data with a simple, fast interface. This comparison helps you choose based on your workflow.
TL;DR — Quick Verdict
Apollo.io wins this comparison with a score of 504 vs 447. Sales teams wanting data + outreach + analytics in one platform. Lusha is better if you need: teams prioritizing data accuracy over feature breadth.
Quick Facts — Apollo.io vs Lusha
Categories compared: Database Size, Data Accuracy (Phone), Built-in Outreach Tools, Ease of Use, Intent Data & Signals, Value for Money. Analysis by the Velocity AI Insights editorial team. Last updated 2026-06-22.
Apollo.io
All-in-One Sales Intelligence & Engagement
Free (600 credits/yr), Basic $49/mo, Pro $79/mo, Org $119/mo
Best For
Sales teams wanting data + outreach + analytics in one platform
Strengths
Weaknesses
Lusha
Accurate B2B Contact Data Made Simple
Free (50 credits/mo), Pro $49/mo, Premium $79/mo, Scale custom
Best For
Teams prioritizing data accuracy over feature breadth
Strengths
Weaknesses
Feature-by-Feature Comparison
Scores out of 100 based on capability depth, market feedback, and implementation quality.
504
Total Score
Apollo.io wins 57 points
447
Total Score
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Apollo.io scored 504 vs 447 — sales teams wanting data + outreach + analytics in one platform.
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Detailed Analysis
Database Size vs. Data Accuracy
Apollo's 275M+ contact database is one of the largest in the industry — nearly 3x Lusha's 100M+. But size isn't everything. Lusha's phone number accuracy consistently tests above 85%, while Apollo's averages 70-75%. When your SDRs are making 50 calls a day, that accuracy gap means the difference between 42 valid connections (Lusha) and 37 (Apollo). Five extra conversations per day compounds into hundreds of opportunities per quarter. If phone outreach is your primary channel, Lusha's accuracy premium is worth paying for.
All-in-One vs. Best-of-Breed
Apollo is a full sales platform: data + email sequences + call dialer + meeting scheduler + analytics. For teams that don't have a separate outreach tool (like Outreach, SalesLoft, or Mailshake), Apollo eliminates the need for 2-3 separate subscriptions. Lusha is a data provider — it gives you the contacts and plugs into your existing CRM and outreach tools. If you already have a sales tech stack, Lusha drops in cleanly. If you're building from scratch, Apollo gives you the entire stack for one price.
Intent Data: Apollo's Growth Advantage
Apollo's buying intent signals identify companies that are actively researching solutions in your category. This is incredibly valuable for prioritizing outreach — instead of cold-calling a random list, you're reaching out to companies that are already in buying mode. Lusha offers some intent data but it's less sophisticated. For teams practicing account-based selling, Apollo's intent layer transforms prospecting from spray-and-pray to precision targeting.
Credit Economics
Both platforms use credit-based pricing, but the economics differ. Apollo's free plan includes 600 credits/year (50/month). Lusha's free plan includes 50 credits/month (600/year) — the same annual total but distributed monthly for steadier usage. At paid tiers, Apollo Basic ($49/mo) includes 900 mobile credits/year. Lusha Pro ($49/mo) includes 480 credits/year. Apollo provides more credits per dollar but at lower average accuracy. Calculate based on your connect rate: cheaper inaccurate data vs. pricier accurate data.
Our Verdict
Based on hands-on analysis across 6 categories by the Velocity AI Insights editorial team.
Choose Lusha if phone outreach drives your sales process and data accuracy is paramount. The 85%+ phone accuracy, instant LinkedIn lookup, and GDPR compliance make it the premium data provider for sales teams that already have outreach tools. When every dial matters, Lusha's accuracy pays for itself.
Pro tip: Many sales teams use both — Apollo for prospecting and email outreach, Lusha for phone verification before high-value calls. The combination maximizes both coverage and accuracy.
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