How do ActiveCampaign and Klaviyo compare on pricing?

ActiveCampaign starts at From $29/month, while Klaviyo starts at Free up to 250 contacts. ActiveCampaign is best for Service businesses and agencies wanting multi-channel automation. Klaviyo is best for E-commerce brands on Shopify/WooCommerce.

What are the main differences between ActiveCampaign and Klaviyo?

ActiveCampaign strengths: 800+ automation recipes ready to deploy, CRM built-in with deal pipelines. Klaviyo strengths: Deep Shopify/WooCommerce integration, Predictive analytics for CLV and churn. They serve different needs in the Marketing Agencies space.

Can I use both ActiveCampaign and Klaviyo together?

In many cases, yes. ActiveCampaign and Klaviyo often solve different problems in the Marketing Agencies industry. Read our full comparison to understand how they complement each other.

Marketing AgenciesUpdated 2026-04-29

ActiveCampaign vs Klaviyo

Q: Which is better, ActiveCampaign or Klaviyo?

Choose Klaviyo if you run an e-commerce store, especially on Shopify. Its deep product integration, predictive CLV analytics, and revenue attribution are unmatched. The free tier makes it a no-brainer starting point. Choose ActiveCampaign if you're a service business, agency, or B2B company that needs multi-channel automation with CRM capabilities. Its automation builder is more versatile for complex, non-commerce workflows. For agencies serving both: ActiveCampaign for your own operations, Klaviyo recommendations for e-commerce clients.

Two of the most powerful AI-driven email marketing platforms go head-to-head. ActiveCampaign excels at multi-channel automation for B2B and service businesses, while Klaviyo dominates e-commerce with deep Shopify integration and predictive analytics. The right choice depends on your business model.

OVERALL WINNER

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ActiveCampaign

AI Email & Marketing Automation

4.6

From $29/month

Lite $29/mo, Plus $49/mo, Pro $149/mo

Best For

Service businesses and agencies wanting multi-channel automation

Strengths

800+ automation recipes ready to deploy

CRM built-in with deal pipelines

SMS + email + site messaging in one platform

Predictive sending optimizes open rates

Weaknesses

E-commerce features less native than Klaviyo

CRM can feel basic vs dedicated CRM tools

Learning curve for advanced automations

Read Full Review

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Klaviyo

E-Commerce Email & SMS

4.7

Free up to 250 contacts

Free tier, then $20/mo+

Best For

E-commerce brands on Shopify/WooCommerce

Strengths

Deep Shopify/WooCommerce integration

Predictive analytics for CLV and churn

AI subject line and content generation

Free tier for small stores

Weaknesses

Primarily e-commerce focused

Gets expensive at scale (50K+ contacts)

No built-in CRM for service businesses

Read Full Review

Feature-by-Feature Comparison

Scores out of 100 based on capability depth, market feedback, and implementation quality.

ActiveCampaign

Klaviyo

Email Automation

ActiveCampaign: 92vsKlaviyo: 88

E-Commerce Integration

ActiveCampaign: 65vsKlaviyo: 98

AI Capabilities

ActiveCampaign: 85vsKlaviyo: 90

Multi-Channel

ActiveCampaign: 95vsKlaviyo: 75

CRM & Pipeline

ActiveCampaign: 90vsKlaviyo: 40

Pricing Value

ActiveCampaign: 80vsKlaviyo: 85

507

Total Score

ActiveCampaign wins 31 points

476

Total Score

Detailed Analysis

Automation Depth

ActiveCampaign has the deeper automation builder with 800+ pre-built recipes, conditional logic, and multi-channel triggers (email + SMS + site). Klaviyo's flows are powerful for e-commerce (abandoned cart, post-purchase, win-back) but less flexible for non-commerce scenarios.

AI & Predictive Features

Klaviyo's predictive analytics shine for e-commerce — forecasting customer lifetime value, expected next order date, and churn risk. ActiveCampaign's AI focuses on send-time optimization, content suggestions, and lead scoring. Different strengths for different use cases.

The Revenue Question

For e-commerce stores, Klaviyo directly attributes revenue to emails with built-in attribution tracking. ActiveCampaign tracks deal values through its CRM. Klaviyo users report $50-$100 per recipient in annual email revenue; ActiveCampaign users see 3-5x ROI on automation-driven lead nurture.

Our Verdict

Choose Klaviyo if you run an e-commerce store, especially on Shopify. Its deep product integration, predictive CLV analytics, and revenue attribution are unmatched. The free tier makes it a no-brainer starting point. Choose ActiveCampaign if you're a service business, agency, or B2B company that needs multi-channel automation with CRM capabilities. Its automation builder is more versatile for complex, non-commerce workflows. For agencies serving both: ActiveCampaign for your own operations, Klaviyo recommendations for e-commerce clients.