Can I use both HubSpot CRM and Monday.com together?

In many cases, yes. HubSpot CRM and Monday.com often solve different problems in the Marketing Agencies industry. Read our full comparison to understand how they complement each other.

Marketing AgenciesUpdated 2026-04-30

HubSpot CRM vs Monday.com

Q: Which is better, HubSpot CRM or Monday.com?

Choose HubSpot CRM if client acquisition, retention, and marketing automation are your agency's primary challenges. The free CRM tier is a legitimate starting point, and the Breeze AI features across content, lead scoring, and chatbots are the most comprehensive in the market. HubSpot becomes your revenue engine. Choose Monday.com if project delivery and team coordination are your bottleneck. It's the better tool for managing creative workflows, tracking deliverables across multiple clients, and preventing team burnout. The per-seat pricing is far more accessible. The winning move: Start with Monday.com for project management (low cost, immediate team impact), then add HubSpot CRM as your client base grows and you need serious marketing automation. They complement rather than compete.

Q: How do HubSpot CRM and Monday.com compare on pricing?

HubSpot CRM starts at Free — $3,600/mo, while Monday.com starts at Free — $24/seat/mo. HubSpot CRM is best for Agencies that need unified CRM, marketing automation, and client pipeline management. Monday.com is best for Agencies that need powerful project management, resource allocation, and team workflows.

Q: What are the main differences between HubSpot CRM and Monday.com?

HubSpot CRM strengths: Genuinely free CRM tier with contact management, email marketing, and forms, Breeze AI assistants embedded across every hub — content writing, chatbots, lead scoring. Monday.com strengths: Highly visual and customizable boards adapt to any workflow — creative, media buying, SEO, AI Sidekick assistant creates workflows, generates content, and analyzes data conversationally. They serve different needs in the Marketing Agencies space.

Marketing agencies face a core operational question: do you build around a CRM that manages client relationships and automates marketing, or a Work OS that manages projects and team workflows? HubSpot CRM and Monday.com are both AI-powered platforms competing for the center of your agency's tech stack — but they solve fundamentally different problems. This comparison breaks down which one your agency actually needs.

OVERALL WINNER

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HubSpot CRM

The all-in-one CRM and marketing automation platform

4.7

Free — $3,600/mo

Free tier genuinely robust. Starter $20/mo, Professional $890/mo, Enterprise $3,600/mo. Per-seat pricing on Sales Hub.

Best For

Agencies that need unified CRM, marketing automation, and client pipeline management

Strengths

Genuinely free CRM tier with contact management, email marketing, and forms

Breeze AI assistants embedded across every hub — content writing, chatbots, lead scoring

Native marketing automation with visual workflow builder and predictive analytics

HubSpot Academy provides free certifications that clients recognize and trust

Massive integration ecosystem — 1,500+ apps in marketplace

Weaknesses

Professional tier pricing jumps significantly from Starter

Marketing Hub Professional required for serious automation ($890/mo)

Per-seat pricing on Sales Hub can escalate quickly for larger teams

Customization requires higher tiers — free/Starter plans are limited

Read Full Review

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Monday.com

AI-powered Work OS for project and workflow management

4.5

Free — $24/seat/mo

Free for up to 2 seats. Basic $12/seat/mo, Standard $14/seat/mo, Pro $24/seat/mo. Enterprise custom.

Best For

Agencies that need powerful project management, resource allocation, and team workflows

Strengths

Highly visual and customizable boards adapt to any workflow — creative, media buying, SEO

AI Sidekick assistant creates workflows, generates content, and analyzes data conversationally

Predictive resource management prevents team burnout and deadline misses

Affordable per-seat pricing makes it accessible for small agency teams

Automations builder with AI suggestions reduces manual project management overhead

Weaknesses

CRM capabilities are add-on (Monday CRM), not as deep as dedicated CRM platforms

Marketing automation features are basic compared to HubSpot

No built-in email marketing or landing page builder

AI features still maturing compared to HubSpot's Breeze AI suite

Read Full Review

Feature-by-Feature Comparison

Scores out of 100 based on capability depth, market feedback, and implementation quality.

HubSpot CRM

Monday.com

CRM & Pipeline Management

HubSpot CRM: 95vsMonday.com: 65

Project Management

HubSpot CRM: 60vsMonday.com: 95

AI Capabilities

HubSpot CRM: 90vsMonday.com: 78

Marketing Automation

HubSpot CRM: 95vsMonday.com: 45

Ease of Setup

HubSpot CRM: 75vsMonday.com: 90

Value for Money

HubSpot CRM: 65vsMonday.com: 88

Team Collaboration

HubSpot CRM: 72vsMonday.com: 92

Integration Ecosystem

HubSpot CRM: 95vsMonday.com: 80

647

Total Score

HubSpot CRM wins 14 points

633

Total Score

Detailed Analysis

The Core Question: CRM or Project Management?

HubSpot is a CRM that added project management. Monday.com is a project management tool that added CRM. This distinction matters enormously. If your agency's biggest challenge is tracking leads, automating follow-ups, managing client pipelines, and running marketing campaigns — HubSpot is your platform. If your bottleneck is coordinating creative projects, managing team workload, tracking deliverables, and hitting deadlines — Monday.com wins. Most agencies need both capabilities, which is why many end up running both tools.

AI Feature Showdown

HubSpot's Breeze AI is more mature and deeply integrated. It writes emails, generates blog posts, creates chatbot flows, scores leads predictively, and summarizes CRM records — all within the platform. Monday.com's AI Sidekick is powerful for workflow automation — it can create entire project templates from natural language, generate status updates, and predict project risks. But HubSpot's AI directly touches revenue generation (lead scoring, content creation, campaign optimization), making its AI impact more immediately measurable for agencies.

The Pricing Reality

Monday.com is significantly cheaper at the team level — a 10-person agency pays roughly $140-$240/month for full project management. HubSpot's free CRM is genuinely useful, but serious marketing automation requires Professional tier at $890/month. However, HubSpot replaces multiple tools (email marketing, landing pages, forms, chatbots, CRM) that would cost you $500+/month separately. The ROI calculation depends on which tools HubSpot replaces in your stack versus what Monday.com replaces.

The Agency Power Stack

The best-run agencies we've seen use both: Monday.com for internal project management (creative workflows, editorial calendars, resource planning) and HubSpot for external client management (CRM, email campaigns, lead generation, reporting). Monday.com keeps the team organized. HubSpot keeps the pipeline full. They integrate well together — HubSpot deals can trigger Monday.com project creation, and Monday.com task completions can update HubSpot records.

Our Verdict

Choose HubSpot CRM if client acquisition, retention, and marketing automation are your agency's primary challenges. The free CRM tier is a legitimate starting point, and the Breeze AI features across content, lead scoring, and chatbots are the most comprehensive in the market. HubSpot becomes your revenue engine. Choose Monday.com if project delivery and team coordination are your bottleneck. It's the better tool for managing creative workflows, tracking deliverables across multiple clients, and preventing team burnout. The per-seat pricing is far more accessible. The winning move: Start with Monday.com for project management (low cost, immediate team impact), then add HubSpot CRM as your client base grows and you need serious marketing automation. They complement rather than compete.